The Economics of Augmented Reality Fashion & NFTs

The future of fashion is here. The past few years have seen a massive paradigm shift in how we shop and consume, with the rise of mobile apps, 3D printing and even wearable tech like Google Glasses. What if you could take this approach to another level? What would happen when our clothing becomes interactive?
In many ways, augmented reality (AR) technology has already started to do that by allowing us to layer digital elements onto our daily lives — for example through Snapchat filters or Pokémon Go. But what will be next? How does blockchain fit into all this? And who are some individuals paving the way forward for AR-based retailing.?
The Economics of Augmented Reality Fashion & NFTs
Category: Blockchain

“Virtual reality fashion” is a term that has been used to describe an emerging category of clothing and accessories. These items are designed to be worn in virtual reality, and they can also be bought with NFTs. Read more in detail here: virtual reality fashion.

AR-enabled digital fashion looked like a far-fetched notion only a few months ago. While completely digital clothes have existed for some time in the “metaverse,” the technology to support clothing that can be worn in the “real world” utilizing AR technology was not generally accessible. However, it seems that AR-enabled digital fashion has reached a tipping point only a few months later. 

New tools for making and selling fashion are gradually becoming available, allowing makers and designers to create their brands in the metaverse and connect with customers in whole new ways. Independent designers are also entering the space at unprecedented rates, aided by platforms that allow anyone to create AR-enabled digital clothing. 

For futuristic fashionistas who want to wear the freshest and best trends, this infusion of new creative outlets is fantastic. But it’s not just about the garments; it’s also about the many methods in which fashion may be made, disseminated, and monetized at all levels of the business. Here’s how to do it. But first, some background. 

Traditional Fashion’s Challenges

Fashion has always been one of the most complicated and difficult industry to work in historically. On the fashion supply chain, there are several places of vulnerability. Global economic uncertainties and industrial innovations, as well as rapid changes in cultural trends, have a significant impact. All of this provides a significant risk margin for manufacturers and retailers, not to mention the massive quantities of trash generated by overproduction in the fashion industry. 

AR fashion provides designers and producers with a risk-free way for firms to sell and advertise innovative items. AR fashion isn’t susceptible to the same supply chain problems as conventional fashion since it doesn’t need a manufacturer. There is no waste created since there is no physical product. 

It’s a win-win situation, really: apart from the reduced risk, AR fashion has the potential to be a lucrative new income stream for garment designers of all sizes. Virtual try-on and branded AR filters are two examples of AR marketing methods that may help with this. However, blockchain technology – especially, non-fungible tokens – is the most direct and powerful approach to monetize AR fashion (NFTs). 

AR Fashion and NFTs 

AR fashion, when paired with blockchain technology, opens up new income sources for designers of all shapes and sizes. The Fabricant, for example, enables users to collaborate on AR fashion items with a small set of invite-only artists, designers, and brands; similarly, The Hunt curates AR-enabled fashion NFTs from hand-picked independent producers that can be worn and seen in real time in AR. 

The only people who can gain from AR-enabled NFTs are designers. Fashion shoppers may potentially benefit from blockchain incentives and rewards. The notion of “wear to earn,” for example, might lead to manufacturers rewarding customers for wearing their clothes. Imagine getting tokenized AR fashion items as airdrops to your virtual wallets, or being compensated in cryptocurrency when you upload a photo of yourself wearing the brand’s apparel on Instagram — this may happen in the not-too-distant future. 

Consumers who would not otherwise enter into the domain of digital assets may use digital fashion as a doorway into NFTs and other blockchain-based ventures. Women who aren’t crypto collectors are among the purchasers of digital fashion, according to a Vogue Business poll.

AR NFTs have the ability to broaden the fashion industry’s horizons in other areas as well. AR technology, in particular, provides avenues for customers who may be turned off by the conventional fashion sector. Plus-size customers, LGBTQI+ persons, and those with impairments may all benefit from augmented reality shopping experiences. AR fashion allows both designers and users to experiment with new kinds of self-expression that aren’t constrained by conventional boundaries. 

Digital fashion is no longer a curiosity; it is already a burgeoning business. People’s digital identities are becoming more intertwined with their “real world” lives, making the ways they express themselves in digital environments more significant than ever before. There’s a lot of room for development, and now that NFTs and fungible currencies have arrived in the digital fashion sector, designers and companies have a whole new set of tools to actualize their ambitions — and make money doing it. 


The “ar fashion” is a new form of fashion that has been made possible by the use of augmented reality and blockchain technology. This article discusses how the economics of this new industry are shaping up.

Related Tags

  • nft business of fashion
  • ar nft
  • ar clothing brand
  • ar nft marketplace
  • virtual reality clothing store

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