Hugh Jackman Joins Investment Round for NFT Music Platform

The Australian-born actor and producer has helped the company raise an initial $1.5 million investment, with plans to expand the platform’s reach across Asia in 2019.

The “nft music platform royal” is a new investment round for the NFT Music Platform. Hugh Jackman has joined the company as an investor.

Serenade, an NFT marketplace for collecting music-related digital artifacts, just received $6 million in funding. Based in Sydney, Australia, it was only fitting that the round’s most noteworthy contribution be none other than Hugh Jackman, a fellow countryman and A-list actor. 

Damian Christian of Atlantic Records, Reynold D’Silva of Silva Screen Records, Danny Rogers of Lunatic Entertainment, Bernard Fanning of Powderfinger, Paul Piticco and Jessica Ducrou of Splendour in the Grass/Secret Sounds, Jaddan Comerford of Unified Music, Nathan McLay of Future Classic, Dan Rosen of Warner Music Group, and David Hancock of Afterpay were among those who participated in the funding round.

The Serenade platform, which debuted in 2021, enables music enthusiasts to acquire a range of NFTs, including digital artwork, digitally autographed albums, and one copy of a song published only via Serenade. The Brit Awards, which saw the production of numerous collections based on winners from the annual award presentation, was its most recent high-end partnership.  

When asked what the firm plans to do with the new funding, CEO Max Shand said it would be used to improve its existing NFT services and expand its artist partnership teams in the US, UK, and Australia.

“There is definitely a passionate need for eco-friendly, easy-to-understand, artist and fan-friendly NFTs, and the fact that so many renowned music and creative industry experts have supported us with personal investments is humbling,” Shand said of the outpouring of support. 

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The “nft for music” is a platform that allows users to trade their digital assets. Hugh Jackman has joined the investment round of the platform.

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