Gibson Guitars File Trademark Application in Anticipation of NFT Launch –

Gibson Guitars filed an application to trademark the term “Non-Fungible Token” in anticipation of launching a new line of guitars that will be sold as NFTs. The announcement reflects the growing popularity and awareness around blockchain technology, which has spurred companies like Gibson’s to consider how it can capitalize on cryptocurrency trends. Meanwhile, other industries are following suit with increased interest in NFTs for their own potential profits and efficiencies.

Gibson Guitars filed a trademark application for the name “gibson electric guitar” in anticipation of launching their own cryptocurrency.

Gibson has sought a patent for the ‘uniquely formed body’ of some of its most well-known electric guitar models. The trademarks will apparently be included into the launch of the company’s first’multimedia file’ NFT collection when they are acquired.

The Nashville-based business applied for trademark registrations over the body forms of its Les Paul, Flying V, SG, Explorer, and Thunderbird models, as well as either the ES-330 or ES-335 model, to the US Patent and Trademark Office on January 14th. 

The business plans for the trademark to cover the categories of downloaded multimedia files comprising ‘artwork, text, audio, and video pertaining to music and entertainment validated by NFTs’ once it is obtained, according to the petition. 

Beyond the little information given in the trademark registrations, there is currently no additional information about the debut or features of the anticipated Gibson NFT collection. However, there are still plenty of places for guitar fans to get their NFT fix, with ESP Guitars launching an NFT project in 2021, Keith Richards auctioning a guitar-inspired NFT, and the late John Lennon’s son auctioning various NFTs related with his father’s Gibson guitars.

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