Get Funky in The Sandbox with Jamiroquai

In a recent interview with The Guardian, Jay Kay said that he was “very interested in blockchain and cryptocurrency,” which led to the creation of his new virtual reality game called Social Impact on Blockchain. In the game players can earn crypto-tokens like Bitcoin while they explore an abstract uncharted island.

Jamiroquai is a British funk and acid jazz band formed in 1992. The group’s sound has been variously categorized as acid jazz, funk, or soul music.

The metaverse is getting some fantastic funk and groove vibes! Jamiroquai, the legendary jazz-funk band founded by Jay Kay, has teamed up with The Sandbox to bring the group’s free-spirited vibe to virtual reality. The partnership included renowned names in the music business, including Bravado, Universal Music Group’s world-leading brand management subsidiary.

Jamiroquai is a classic funk and acid jazz band from London, for those unfamiliar with some of the best music of the 1990s. The Grammy-winning band is most known for the global blockbuster “Virtual Insanity,” as well as a succession of great albums and international tours. They have sold over 27 million records worldwide. Travelling Without Moving, the band’s third album, set a Guinness World Record for the best-selling funk album of all time.

In The Sandbox, an unique arena for Jamiroquai is being developed, where fans may come together for a little of funk, freedom, and fashion while connecting with their favorite band in a community, digital place.

 

On store.jamiroquai.com, an unique Jamiroquai x Sandbox goods set with a limited-edition t-shirt and keychain is available to commemorate the collaboration. In the next months, further information regarding the partnership will be released.

“We are delighted to be able to help deliver a new element of interaction between our artists and their fans,” said Racheal Redfearn, SVP A&R and Brand Management of Bravado. “The Sandbox allows artists to bring their music and creativity to the fan in a fully immersive experience. We are excited to be partnering with The Sandbox and can’t wait to welcome you all into the world of Jamiroquai.”

 

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