DAOnload: A Measured Sense of Belonging

DAOnload is a decentralized, free-to-play multiplayer game that allows players to monetize their in-game assets via the blockchain. Players can use trading cards or digital collectibles as virtual goods and trade with others on their platform. DAOstack was recently announced, allowing players to build dApps and games without any knowledge of programming required.

DAOnload: A Measured Sense of Belonging is a book by Dr. Robert W. Cloninger, which discusses the “sense of belonging” instrument that measures the sense of belonging in an individual. The sense of belonging can be measured using this instrument and it has been used to measure personality traits such as extroversion, agreeableness, conscientiousness, neuroticism, and openness to experience.

Community building has existed long before DAOs, and David Spinks co-founded CMX, a network of community builders. Spinks is the author of The Business of Belonging and a community-building thought leader.

In 2020, CMX will award the Community of the Year award to Atlassian, the software business behind Trello and Jira. What distinguishes this community from others? Great communities need financial investment. According to CMX, the Atlassian core product team has allocated ten support engineers, fifteen community managers, and a community analyst to the project.

An important role for a community analyst

The analyst aids in the conversion of relevant data into information that Atlassian leadership can utilize to measure community quality. Exploring the relationship between the technical delivery team and the community via openness and roadmaps is a major insight that may be applied to DAOs.

Most DAOs concentrate on selecting the best Discord community manager, but I believe a community analyst might be an important function in assisting the community manager and presenting actual outcomes to individuals contemplating joining the DAO as a member. Spinks also proposes a simple criterion for assessing a community’s health.

The Stickiness Ratio is a ratio of daily active users (DAU) to monthly active users (MAU), which asks how many people have been active in the previous thirty days. According to Spinks, anything between 10% and 20% is good, and anything beyond 20% is exceptional. More inquiries may be posed with the help of tools like these. You might begin by investigating the behaviors of the most active users and the times when they are most likely to participate with the community. Traditional community tools have a role in the DAO environment, and some of them have a lot of them.

How do you uncover possibilities that connect with you as someone who wants to test the waters of Web3 experiences? It goes beyond the amount of time available in the day. It’s more about allocating your energy to the things that are most important to you. In general, most judgments are made based on facts supplied by a third party, ostensibly objectively.

If you want to purchase a vehicle, you go to Kelly Blue Book to discover what the current market price is for the model you desire. If you’re selling your home, you’ll need to pay someone to appraise it so that a bank will accept the buyer’s financing. The procedure sometimes allows for a bit more engagement and openness. For instance, if I wanted to join a band, I’d send in an audition video for consideration. If they like what they hear, they could ask me to a live audition to see how well I get along with the other musicians.

Similarly, if I’m seeking for a job, I’ll fill out an application and hope to meet with the hiring manager. Prospective members require a simple technique to evaluate alignment and fit as DAOs develop as a new form of mobilizing like-minded groups and become a realistic road to the future of employment.

Evaluating a Community’s Subtle Aspects

One viewpoint puts a Web3 twist on a brand performance statistic that already exists. The Net Promoter Score is a market research approach for assessing customer satisfaction and predicting future company development. Brands may identify critics, passives, and promoters by asking whether they would refer a product or service to a friend. This allows them to assess the efficacy of their marketing efforts.

Color Capital’s Chris Cantino introduces a notion called Net Community Score, which provides an assessment approach for a DAO’s sought superpower – community, based on this current framework. Cantino employs a five-point scale based on a weighted distribution of voter participation, Discord members, Telegram members, platform registered membership, and Twitter follower count.

Is it feasible to analyze the less concrete, more subjective parts of a community, although this is a terrific place to start? Communities, according to Sarvas Kulpati, are a collection of individuals who engage around a common interest or goal. Kulpati even devised a formula for determining a community’s strength.



The method focuses on the power of the shared passion and the depth of connection rather than the number of connections, which is one of the most appealing things to evaluate. The shared passion is the glue that holds the group together, and if the passion is strong, so are the relationships between those who share it.

Kulpati also discovered that the common interest was more essential than the frequency of engagement between community members. Consider a buddy with whom you have a strong bond but who you don’t see very frequently. It seems like you haven’t missed a beat when you get together.

Measuring a Community’s Strength

What if we included a metric to gauge the strength of the community’s commitment to the common cause? Is it possible to clearly identify the common enthusiasm among people outside the community? It’s simple to assess engagement on a Discord channel, but how might we measure the depth of such interaction? What’s more, how may this information be communicated to those outside the DAO?

Any DAO’s aggregate superpower is fed by individual superpowers. What if you could monitor how those abilities were really used? One suggestion is to design a superhero emoji or symbol that the community may use in chats, interactions, or channel activity. This presupposes that everyone in the DAO has recorded or encapsulated their superpower.

One person could be a fantastic storyteller, while another might be a superstar coder. A bot might be created to monitor each member’s superpower application scores (the number of times their superpower has been used in a meaningful way). Similarly, active engagement might be recorded by keeping track of ideas that were made and suggestions that members responded on.

While Web3 is still in its infancy, there are already established concepts and technologies that may aid in its adoption and development of the most compelling use cases. The strength of a DAO’s community determines its success, and people have been establishing communities for millions of years.

The magnetic force that pulls individuals to a community is their shared enthusiasm. What keeps individuals interested is the quality of engagement and the depth of connection. We will see another inflection point of faster adoption if DAOs can discover methods to physically define their communities, and individuals interested in joining DAOs have a straightforward way to traverse this information.


DAOnload is a “sense of belonging” scale that measures how much people feel like they belong in their society. The DAOnload scale was developed by the University of Michigan’s Institute for Social Research and it has been used by many organizations to measure the sense of belonging in their communities. Reference: sense of belonging scale pdf.

Frequently Asked Questions

How do we measure sense of belonging?

A: We measure how much someone feels like they belong, by asking them questions about what groups of people mean to them.

What does it mean to feel a sense of belonging?

A: It means that a person feels like they have some control over what is happening in their life. They feel like theres the possibility of having a positive impact on something or someone else.

What is the sense of belonging instrument?

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