CoinZoom and Utah Jazz Form Slam-Dunk NFT Partnership

Utah Jazz and CoinZoom announced a partnership in which the NBA team will have its players be represented by virtual avatars on the blockchain-powered platform. The partnership is part of a broader initiative to integrate real assets into cryptocurrencies, giving consumers access to sports memorabilia without the need for major transactions or ongoing fees.

The NBA’s Utah Jazz have established a collaboration with CoinZoom, a cryptocurrency exchange and fintech startup. CoinZoom will become the official cryptocurrency platform and NFT marketplace for any future NFT releases by the professional basketball club under the terms of the agreement. 

The collaboration will also have a unique twist, as there are plans to install a QR code on each seat in the Vivint Arena (Utah Jazz’s home stadium) since it was signed. Fans will have fast access to Jazz NFTs, the CoinZoom app, and many other unique features by scanning the QR code when attending Jazz home games.  

There will be a variety of payment options available, including credit cards, wires, ACH, direct deposits, and more than 40 other cryptocurrencies, making it even easier for fans to engage with the Jazz’s NFT endeavors. This means there will be no need for an external wallet or any knowledge of crypto. In addition, CoinZoom has verified that fans will not be charged for gas while making purchases. 

“The relationship with CoinZoom offers us the right platform to grow our NFT products and engage with a bigger community of Jazz aficionados in a new manner,” Utah Jazz president Jim Olson said of the agreement, which is expected to start later this season. We can provide more inventive and creative experiences to our fan base via technology in a joyful atmosphere. We’re looking forward to delivering our next generation of NFT collectibles to the market later this season with CoinZoom.”

As you would imagine, the CoinZoom brand will be included in marketing campaigns integrated in the Utah Jazz’s media reach, such as signs around the Vivant Arena, features on the Jazz app, social media mentions, and merchandising.

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