Coca Cola Launches Love-Inspired LGBTQIA+ NFT Collection

Coca Cola has recently launched a new collection of NFTs inspired by the LGBTQIA+ community in collaboration with award-winning illustration artist J. Scott Campbell and digital art studio Brave New World. The collectors set includes five figures, each representing one of the four different gender identities: man, woman, transgender person, and queer individual.

The “lgbtq meaning of each letter” is a collection of NFTs that Coca Cola has launched to celebrate the LGBTQIA+ community. The collection includes items such as a rainbow flag and a gay pride shirt.

Coca-Cola, a well-known manufacturer of soft beverages, has introduced an NFT line in honor of the LGBTQIA+ community. The initiative, dubbed “The Coca Cola Pride Collection,” consists of celebratory digital art works that seek to illuminate the community’s members with color and promote a message of love. 

Rich Mnisi, a designer and human rights activist from South Africa, created and commissioned 136 distinctive NFTs for the collection. The iconic glass Coca-Cola bottle serves as the centerpiece of each NFT, with the asset’s ability to be distinguished coming from the distinctive and abundant bursts of color that exist within and around the bottles. In order to honor the enduring but equally free-flowing quality of love, Mnisi has chosen the notion of un-destroyable (and only ever transferable) energy as the inspiration for the artworks.

The NFTs may be created on the Polygon Network, which is listed on the project website, or on OpenSea, where the floor price is now 0.148 ETH. Rich Mnisi picked the South African organization OUT, which offers medical and mental healthcare to the LGBTQIA+ population there, to receive all of the revenues from the first sale of the NFTs. OUT serves the LGBTQIA+ community.


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