A few weeks ago, we wrote about what an NFT could be. And today, the first one was announced! Man City released a new soccer jersey on Puma that includes 100% of its digital rights. The way forward for NFTs in sports is unclear but exciting nonetheless because this means more money can now flow directly into players’ pockets via blockchain-based transactions and merchandise sales.
The “man city starting 11” is a NFT that was released by Man City and Puma in the summer of 2018. The Agueroooooooo! NFT from Man City and Puma is a great example of how to use an NFT for marketing purposes.
Manchester City, the beneficiaries of possibly the most spectacular football kick in Premier League history, are joining up with their kit suppliers Puma to create an NFT to commemorate the kick ten years later.
The NFT, titled ’93:20,’ is of course based on Sergio Aguero’s title-winning goal, which secured and snatched the title away from Manchester United through an incredible sequence of play that culminated with the ball hitting the back of the net as the clock reached 93 minutes and 20 seconds.
The single, 1/1 NFT, created by Belgian visual artist Musketon, takes on a unique motif that reflects the spirit of the historic event, with clockwork cogs, Manchester City artwork, and Aguero’s goal-scoring boots as its most prominent characteristics.
Although Puma, Manchester City’s current kit supplier, was not linked with the club back in 2012, the hero in question, Sergio Aguero, was, since he scored the memorable goal while wearing a pair of PUMA v1.11 football boots.
The convenient timing has facilitated the release of 120 limited edition and commemorative pairs of Puma ULTRA football boots, each of which features English commentator Martin Tyler’s iconic ‘Manchester City are still alive here’ commentary, as well as a custom 93:20 graphic on the outside of the boot and the famous ‘Agueroooooooo!’ line on the footbed. These limited edition boots will also be given to the owner of the NFT.
On Friday, May 13th, 2022, the 93:20 NFT will be released on MakersPlace NFT marketplace, 10 years after the historic footballing occasion.